Assigned
High level view of the problem space to identify and understand market. This ecosystem was created with the intent to understand the financial space involving an individual consumer. I was assigned this exercise and it was particularly helpful to visualise user journeys across different touchpoints, identify the multiple channels and platforms users interact with, understanding the sequence of interactions, and recognizing pain points or areas for improvement.

Being my first real research exercise, I went wrong in a couple of places. Despite my scope being only the BNPL space, I didn't have a really good understanding of the general consumerist network and had to spend time to understand all lending sources. An oversight was that I didn't prioritize web or app opportunities and hence failed to jot down the channels and devices used for communication. I should have considered supporting institutions as a separate entity, instead classified them under 3rd party providers (eg. Credit Assessors, Compliance, Support Services)

I first researched every possible way an individual consumer might be able to finance his spending. The haphazard distribution made instant analysis difficult and so it was split based on regulatory frameworks. The final map shows the sequential order of relation for each entity to the Debtor (“User”)